The Zenfone 10 runs on Android 13 with a layer of in-house Zen UI on top. The Zen UI branding isn't all too prominent and for Asus-specific UI elements
Zenfone 10|Phones|ASUS Global
Zenfone 9|Phones|ASUS Global
Asus Zenfone 10 review: Rinse and repeat - PhoneArena
Asus Zenfone 10 review: Rinse and repeat - PhoneArena
Asus Zenfone 10 review: Tiny, compact, and sometimes fantastic!
Asus Zenfone 10 Review: A Small Phone With Some Big Compromises - CNET
Asus Zenfone 10 Review: Small, Long-Lasting, and Powerful
Zenfone 10|Phones|ASUS USA
Asus Zenfone 10 review: a gimble-toting compact superphone
Asus Zenfone 10 Review
Zenfone 10|Phones|ASUS USA
Asus Zenfone 10 Display test - DXOMARK
Asus Zenfone 10 Review: A Small Phone With Some Big Compromises - CNET
Asus Zenfone 10 Review
Asus Zenfone 10 review